Casting Call This Saturday, August 29th!

This Saturday, August 29th, Lofton Films will be hosting a casting call for the Moses Haughton Jr. , "Never Met Her" music video!

Here's what we're looking for:

Female (x3) ages 18-25 - Lead Roles - Moses' Ex

Female (x12) ages 18-25 - Cheerleader

Female (x1) ages 25-45 - Cheer Coach

Female (x1-2) ages 30-50 - Lunch Lady

Male (x1) ages 30-45 - Teacher

Male (x1) ages 20-30 - Waiter

Male (x2) ages 20-35 - Bodyguard (Body Builder Type)

Male or Female (x1) - ages 25-45 - Chauffeur

Male or Female (x35-50) - EXTRAS

If you're interested, please come to the Casting Call location between 11am - 6pm.

It is going to be held at:

1320 Fenwick Lane, Suite 501

Silver Spring, MD 20910

Dress Casual!

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In other news, we are working on securing the locations for our shoot. Here's what we have in mind so far...

More updates coming soon!

'Never Met Her' - Sneak Peek 1

Today we will give you a small, sneak peek into the creative idea behind 'Never Met Her'.

Needless to say, this video is going to employ some revolutionary camera / editing techniques which we hope will wow and entertain fans and all viewers alike.

Here it is, Rough Storyboard #1:

And The Ball Keeps On Rolling

The 'Never Met Her' Music Video is progressing right on schedule.

This weekend Moses, Navid Wlotzka (1st AD) and myself will be location scouting in the D.C. Metropolitan / Baltimore area for some cool locations for the video! It's gonna be a good time.

If anyone has any connections for a CONCERT VENUE, RESTAURANT (with outdoor patio) or a SPORTS PLAYING FIELD with BLEACHERS, please contact us via the e-mail form or directly at loftonfilms@gmail.com

We have officially announced the Casting Call - Check out the page http://www.loftonfilms.com/castingcall for regular updates and information regarding the casting call. It is going to take place August 29th, 2009.

Also, feel free to call the Casting Call Hotline @ 301-565-4754

More updates to come soon!

John

New Music Video In The Works

Starting about a month ago, my old friend Moses Haughton Jr. and I have been collaborating on his next, big music video. It will be for his new, hit single , "Never Met Her" featuring Joe Thursday.






So far we have been working hard on the Creative Treatment and it's looking good!

You can hear the single, "Never Met Her" on Moses Haughton Jr. , AKA 'Moses' iMeem:

http://www.imeem.com/artistmoses

Also, feel free to check out his blog:

http://www.artistmoses.blogspot.com/

More updates to come soon!

John

Shooting On A White Limbo Background

Shooting a video for TV and WEB can expand your production necessities.

For example, a video for web is usually shot in a progressive format. Video for Broadcast TV is generally shot in an interlaced format. I won't get into the specifics about the difference between both formats, but to summarize; Each frame of progressive video is a complete image, whereas each frame of interlaced video holds 'field information' for two fields (Upper & Lower). Here are a couple wikipedia links:

http://en.wikipedia.org/wiki/Interlaced

http://en.wikipedia.org/wiki/Progressive_scan

So, today we shot a marketing video using the Panasonic HDX900 in 720p24 format.

This means the video was shot at a resolution of 1280x720 (a form of HD) at a progressive-scan frame rate of 24 fps (frames-per-second).

We will be editing it down to a 720x480 Flash Video (FLV, YouTube style) for the client's website before the end of August.



It was a great shoot with a great crew! Since I haven't told them all about the new blog, I won't go into names just yet, but I will say everyone is a true professional.

I have attached some pictures from the shoot for your viewing pleasure.



More to come later!

John

Welcome to Beyond The Scene

Hello and welcome to the first official post for, 'Beyond The Scene' !

Ever since buying my new Nokia e71x, I've been downloading all sorts of apps, games and other cool programs.

Usually I pick utilitarian apps, or anything that I think will truly be used productively.

Having realized I can create blogs 'on-the-go', I immediately took action.

And now, here we are!

Let's hope the posts to this blog will both informative and educational!

Lights, camera, action!